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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

has a 13-strong World Cup team working across three sponsors - Canon, Coca-Cola and Braun ...

CLOSE-UP: LIVE ISSUE/WORLD CUP SPONSORSHIP - Sponsors discover World Cup is fair game for all. Will the official endorsers find their huge spending defeated, John Tylee asks?

sponsors are. (Answer: McDonald s, Coca-Cola, Snickers, Adidas, JVC, Budweiser, Canon, Fuji, Gillette ...

Lowe strengthens European operation with GGK deal in Switzerland

boasts Canon, CASH (publishing group), Elmex (toothpaste), Hermestas (sweeteners), Lange (watches ...

Lowe strengthens European operation with GGK deal in Switzerland

boasts Canon, CASH (publishing group), Elmex (toothpaste), Hermestas (sweeteners), Lange (watches ...

INTERNATIONAL: World Cup advertising giants battle for Paris’s prime sites - Agencies are playing their own grudge match off the field, Michele Martin says

, Coca-Cola, Canon, Fuji, Gillette, JVC, MasterCard, McDonald s, Opel, Philips and Snickers. In ...

World Cup sponsors off target

other main sponsors. No one in the survey recalled Philips; Snickers and Canon were ...

CAMPAIGN REPORT ON FOOTBALL: France 98 a broadcasting bargain - The multi-million dollar prices for World Cup rights seem exorbitant, yet broadcasters and advertisers are queuing up. Andy Fry reports

, which handles the Team England sponsorship with clients such as BP, Canon and Green Flag. The major ...

SPOTLIGHT ON: FOOTBALL SPONSORSHIP - Are advertisers still keen on football sponsorship deals? Alasdair Reid says the FA’s latest repackaging of the beautiful game might fail

, perhaps not. Canon reacted to the news by pulling out of its sponsorship of Team England to concentrate ...

Profile: Maggie Kelly, Nasdaq - Taking stock of Nasdaq PR/Maggie Kelly prepares to grab Nasdaq’s bull market by the PR horns

which take listings. Non-US firms such as Toyota Motor Corporation, Canon, Volvo and Virgin Express ...

Canon rejects UK football for World Cup ties

Japanese electronics manufacturer Canon has pulled out of sponsoring British football to increase...Japanese electronics manufacturer Canon has pulled out of sponsoring British football to ...

 

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