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CDP reveals TV push for new Canon digital camcorder

06 Nov 1998 | by MAIRI CLARK

Canon is launching a range of digital camcorders with a pounds 500,000 TV campaign, the first to...Canon is launching a range of digital camcorders with a pounds 500,000 TV campaign, the first to ...

Bozell Worldwide acquires McDougall Associates

24 Jul 1998

clients include Canon, Dow Chemical, Tony s Pizza and the State of Pennsylvania. ...

Bozell Worldwide acquires McDougall Associates

24 Jul 1998

clients include Canon, Dow Chemical, Tony s Pizza and the State of Pennsylvania. ...

TOP EUROPEAN AGENCIES: THE TOP 20 EUROPEAN NETWORKS - Young & Rubicam and Ogilvy & Mather are holding on to the top spots, with McCann-Erickson rejoining them. But is the calm about to be shattered, Alasdair Reid asks?

10 Jul 1998 | by ALASDAIR REID

, Boots Healthcare International, Buitoni, Canon, Casio, Cathay Pacific, Cargill, Cereal Partners ...

CLOSE-UP: LIVE ISSUE/WORLD CUP SPONSORSHIP - Sponsors discover World Cup is fair game for all. Will the official endorsers find their huge spending defeated, John Tylee asks?

12 Jun 1998 | by JOHN TYLEE

sponsors are. (Answer: McDonald s, Coca-Cola, Snickers, Adidas, JVC, Budweiser, Canon, Fuji, Gillette ...

Lowe strengthens European operation with GGK deal in Switzerland

02 Jun 1998

boasts Canon, CASH (publishing group), Elmex (toothpaste), Hermestas (sweeteners), Lange (watches ...

Lowe strengthens European operation with GGK deal in Switzerland

02 Jun 1998

boasts Canon, CASH (publishing group), Elmex (toothpaste), Hermestas (sweeteners), Lange (watches ...

INTERNATIONAL: World Cup advertising giants battle for Paris’s prime sites - Agencies are playing their own grudge match off the field, Michele Martin says

22 May 1998 | by MICHELE MARTIN

, Coca-Cola, Canon, Fuji, Gillette, JVC, MasterCard, McDonald s, Opel, Philips and Snickers. In ...

CAMPAIGN REPORT ON FOOTBALL: France 98 a broadcasting bargain - The multi-million dollar prices for World Cup rights seem exorbitant, yet broadcasters and advertisers are queuing up. Andy Fry reports

01 May 1998 | by ANDY FRY

, which handles the Team England sponsorship with clients such as BP, Canon and Green Flag. The major ...

SPOTLIGHT ON: FOOTBALL SPONSORSHIP - Are advertisers still keen on football sponsorship deals? Alasdair Reid says the FA’s latest repackaging of the beautiful game might fail

24 Apr 1998 | by ALASDAIR REID

, perhaps not. Canon reacted to the news by pulling out of its sponsorship of Team England to concentrate ...

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