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MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Client: Canon Printers Agency: WCRS Buyer: Will Saunders...Client: Canon Printers Agency: WCRS Buyer: Will Saunders Client: Sony PlayStation ...

NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign

its profile against its rivals, Hewlett-Packard and Canon. ...

THIS WEEK: BRIEFS

Ad campaign in focus Canon is launching a pounds 4m product-based ad campaign this autumn ...

ADVERTISING & PROMOTION: Agency of the week: Grey advertising

) Autoglass, Great Western Railways Key clients Allied Dunbar, Lee Jeans, COI, Canon ...

ADVERTISING & PROMOTION: Agency OF THE WEEK: WCRS

, to If anyone can, Canon can , the agency has lived up to Robin Wight s doctrine of interrogating ...

MARKETING FOCUS: Divide and conquer

believes Pacific Rim companies such as Sony, Canon and Honda typify successful global strategies. They ...

ADVERTISING & PROMOTION: Euro RSCG pulls plug on telemarketing in the UK

which includes Canon and Commercial Union. It is owned by the French group Teleperformance, one of ...

THIS WEEK: Nike ambushes sport limelight

JVC 16 Canon 11 Philips 10 Source: BMRB ...

ADVERTISING & PROMOTION: The real winners at Euro 96

marketers of not exploiting Euro 96. For the 11 main sponsors - Canon, Carlsberg, Coca-Cola, Fuji ...

CLOSE-UP: PERSPECTIVE; Coke is wiping the floor with the rest in Euro 96 stakes

improve. However, what of Canon, Carlsberg-Tetley, Fuji, JVC, Philips, Umbro? It s a relief to be ...

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