London Transport (LT) is considering introducing a
supermarket-style loyalty scheme, called Prestige, following last week s
decision to replace conventional tickets with smart cards.
Thomson Holidays has handed its pounds 9 million media planning and
buying account to MindShare...Thomson Holidays has handed its pounds 9 million media planning and
buying account to MindShare after a two-month review of the
business.
MindShare pitched against the incumbent, BMP Optimum ...
planning for Thomson and will be
handling buying on the first campaign from HHCL, due to break ...
27 Aug 1998
| by BINNUR BEYAZTAS
life insurance and pensions.
Adam Pearson, the club s commercial director, confirmed ...
13 Aug 1998
| by NICK THEAKSTONE, Broadcast director, Me
of their annual holiday and encourage them to
plan their breaks rather than being influenced so heavily by price ...
.
The merger between J Walter Thompson and The Network has led to a
creative planning culture that is very ...
07 Aug 1998
| by RICHARD DAVIS, managing director of the
. However, the
site also allows me to reserve Eurostar places, hire cars, convert
currency and plan ...
the user to plan and book most aspects of their holiday from
one site.
Technically, the site does ...
06 Aug 1998
resort
in St. Martin.
Jianni Geras has been promoted to head of marketing for Lease Plan, the
vehicle management specialist. Geras joined Lease Plan in 1996 as
database manager.
Christine ...
27 Aug 1998
| by BETH ATKIN, Senior Consultant, Media Au
40,378 visitors in July.
It plans to add more kiosks to the 19 already set up.
...
20 Aug 1998
| by ANNE-MARIE CRAWFORD
for clients marketing communications plans
and have been asked to get involved earlier in the process ...
, there are some clients who refuse to put price
first. Earlier this year, BT split up its planning for the first ...
of purchasing at Boots,
are happy to pay more for value-added planning. BMP Optimum wasn t the
cheapest ...
20 Aug 1998
| by DANNY ROGERS
and Bologna - and plans to
increase the number of its flights to Milan and Copenhagen. The new
Edinburgh ...
are slightly ahead of forecast for the period but our marketing plan
remains the same, says Magliano. He won t be drawn on the detail of the
plan, but it is likely to involve two new routes by March 1999.
When ...
21 Aug 1998
| by ELEANOR TRICKETT
Shoe Company plans to back its UK launch with a
brand-building campaign. The US shoe manufacturer has ...
.
Kate Stanners and Mari Cortizo, creative director and planning director
respectively at St Luke s ...