MEDIA: The Express plans new look
06 Aug 1998 | by MARK FEATHERSTONE, General manager, The
the paper s creative agency Leo Burnett, which also looks after its stablemate, The Star. Media planning ...
Prudential, the UK s largest life assurance and pensions company, has appointed a former right...Prudential, the UK s largest life assurance and pensions company, has appointed a former right-hand man to Richard Branson to head its marketing as it recovers from the pensions mis-selling debacle ... to compensate people who have been sold the wrong type of pension. ...
the paper s creative agency Leo Burnett, which also looks after its stablemate, The Star. Media planning ...
is the final stage of an exhaustive eight-month reappraisal of its media planning and buying function....is the final stage of an exhaustive eight-month reappraisal of its media planning and buying function. The latest review covers all BT s poster buying and implementational planning. It will be handled ... the pounds 110m TV and cinema account. In April BT decided to separate its strategic planning from ...
. The brand has just been sold by Seagram to PepsiCo. PepsiCo s plans for Tropicana are still unclear ... 6.34 5 Teacher s 55-60 7.4 55-60 7.4 Allied Domecq 0.02 6 Bacardi ...
process, account planning, media planning and media buying. As one bundle if you like. Then what ... an agency s strategic planning credentials. Nearly 30 years later around 60% of media is placed ... number of specialist media agencies have set up. Strategic planning agencies Michaelides t buy media ...
stores in European cities are planned later in the year. The London store will be supported ... and PR is also planned. We are on a concerted drive to match our product leadership ...
resort in St. Martin. Jianni Geras has been promoted to head of marketing for Lease Plan, the vehicle management specialist. Geras joined Lease Plan in 1996 as database manager. Christine ...
The Horizon rebel Miriam Clark. Clark, account director on Femidom and The Family Planning ...
,. Those in more rural locations found it a useful alternative to driving into town. Kay plans ...
the company s advertising in April, with media buying and planning through Universal McCann. - Last ...