Simon Marquis, Zenith UK's chief executive and this year's chairman of the Campaign Media Awards ...
Inspiring Personal Progress Johnnie Walker, through its agency Starcom Motive, had to re-position itself in some of its biggest markets where it was losing relevance. Through creating bespoke content for the global networks Discovery and CNN, the Johnnie Walker brand was associated with...
Campaign Media Awards, held on 28 November. Simon Marquis, the chief executive of Zenith UK and ...
Welcome to the Campaign Media Awards 2001. These are the fourth Awards and a credible barometer ...
Funteractive Rather than advertise on television - which had been the preferred option since Milky Way launched Magic Stars in 1995, MediaCom held an open day for mothers and their children to try and gain some insight into their two target markets: housewives with kids and kids aged two...
Title: Selfridges and Tokyo Life Media Agency: Naked Communications Media Director: John Harlow Account Director/Media Planner: Ben Milligan Creative Agency: Karmarama Account Directors: Dave Buonaguidi, Naresh Ramchandani Creative Directors: Dave Buonaguidi, Naresh Ramchandani Account...
Which of us, hand on heart, can really claim to remember what it was like to watch Channel 4 back in July 1997, the month and the year in which Michael Jackson arrived to take up the reins as chief executive? After all, the media industry is notorious for its short attention span....
Ditch the Bitch! All Men Are Bastards! With a 5,000 media budget, Brookman Solicitors approached Joslin Shaw and sister organisation, SHAW PR, to devise a high-profile campaign targeting high net worth individuals suffering marital breakdown. The medium was washrooms, targeting men and...
Batchelors' limited edition vindaloo-flavoured Super Noodles was aiming to be as much a part of lad culture as page 3, fast cars and football, so it had to adopt the toilet humour of its target audience. The result claimed to be the biggest integrated pub and student union campaign ever...
Megastar was The Daily Star's website, which targeted professional lads who surf the web in their lunch hour. According to research by MegaStar, traffic soared on weekday lunchtimes when its target audience went online. The skill in this campaign was in juxtaposing MegaStar's ads with the...
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