CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Best Media Campaign of the Year - Yellow Pages
27 Nov 1998 | by CLAIRE BEALE
Media Agency: New PHD
At the end of this year I will have completed 31 years in media. Rambling on to some hapless graduate trainee the other evening, I was trying to convey the lowly nature of the media trade in those long-lost days. The subsequent unbundling of media services is without doubt the single greatest change...
Media Agency: New PHD
In the world of television, few people are as vocal, opinionated and experienced as David Elstein. But then few TV executives can lay claim to possessing two brains and a reputation as the Einstein of broadcasting.
NICOTINELL
Peperami wanted to get coverage in the tabloid press through a tie-in with the World Cup, while doing something different from a straightforward ad campaign. The agency devised a series of one-off media stunts and commissioned an actor to dress up in a costume of the Peperami Fanimal character. Its...
Yellow Pages
Nike, running radio
Blockbuster UK, Romeo & Juliet The film, starring Leonardo di Caprio, was a box-office hit, so it was highly likely to be a popular video to rent. It already had heavy support across broadcast media from the distributor, Fox, so this provided an opportunity for Blockbuster to hit a target of young trendies...