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CAMPAIGN MEDIA AWARDS 1998: Proof how far media has come

At the end of this year I will have completed 31 years in media. Rambling on to some hapless graduate trainee the other evening, I was trying to convey the lowly nature of the media trade in those long-lost days. The subsequent unbundling of media services is without doubt the single greatest change...

CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Best Media Campaign of the Year - Yellow Pages

Media Agency: New PHD

CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Media Achiever of the Year - David Elstein

In the world of television, few people are as vocal, opinionated and experienced as David Elstein. But then few TV executives can lay claim to possessing two brains and a reputation as the Einstein of broadcasting.

CAMPAIGN MEDIA AWARDS 1998: The Times Newspapers Award - Best Sponsorship - Nicotinell

NICOTINELL

CAMPAIGN MEDIA AWARDS 1998: Best One-Off Stunt - The daring exploits of an eight-foot sausage

Peperami wanted to get coverage in the tabloid press through a tie-in with the World Cup, while doing something different from a straightforward ad campaign. The agency devised a series of one-off media stunts and commissioned an actor to dress up in a costume of the Peperami Fanimal character. Its...

CAMPAIGN MEDIA AWARDS 1998: The Phonesites Award - Best Use of Outdoor - Yellow Pages

Yellow Pages

CAMPAIGN MEDIA AWARDS 1998: The Capital Advertising Award - Best Use of Radio - Nike, Running Radio

Nike, running radio

CAMPAIGN MEDIA AWARDS 1998: The Reader’s Digest Award - Best Use of Press - Blockbuster UK

Blockbuster UK, Romeo & Juliet The film, starring Leonardo di Caprio, was a box-office hit, so it was highly likely to be a popular video to rent. It already had heavy support across broadcast media from the distributor, Fox, so this provided an opportunity for Blockbuster to hit a target of young trendies...

CAMPAIGN MEDIA AWARDS 1998: The Channel 4 Award - Best Use of Television and/or Cinema - Brita

Brita

CAMPAIGN MEDIA AWARDS 1998: The DoubleClick UK Award - Best Use of New Media - Orange

Orange

 

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