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PROMOTIONAL FEATURE - Direct marketing round table

idea such as Fallon s gorilla for Cadbury s Dairy Milk? Gavin Wheeler, the chief executive of WDMP ...

The Work: Private view

View, I didn't expect him to scuttle back to Argentina. They've got a Nordic on the Cadbury (1 ...

Sampling a product versus experiencing the brand

sponsorship and promotions manager Alison Sugden. Cadbury used the service to promote Creme Egg Twisted at ...

The Work: Private View

Client: Frances Dovey, interactive and emerging media manager, Cadbury Brief: Encourage parents to ...

Big Awards 2008: Gold Awards

golds from Boots, Cadbury and Skoda saw to that. Carling and Lynx gave us a benchmark of excellence in...: Cadbury Brand: Dairy Milk Marketing director: Phil Rumbol Agency: Fallon London Executive creative ...

Big Awards 2008: Grocery soft drinks & household

Project: producer Amy Pope FINALISTS Title: From A Time When ... Client: Cadbury Trebor Bassett ...

Campaign Annual 2007: Top 10 Virals

1. CADBURY 'GORILLA'...Launched during the final of Big Brother on TV, the Cadbury's gorilla from Fallon quickly found ...

Campaign Annual 2007: Top 10 Press ads

1. CADBURY, 'WISPA'S BACK'

Campaign Annual 2007: Top 10 TV and Cinema Ads

1. CADBURY 'GORILLA'S MOMENT'

Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk

locked in hours of debate over this award. One thing was immediately obvious: Cadbury's "gorilla" raises ...

 

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