Search results for "Cadbury"

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DIARY: Pick of the week - Cadbury's Heroes

29 Mar 2002 | by CAROLINE MARSHALL

Caroline Marshall likes TBWA's spot rebranding Miniature Heroes as Cadbury Heroes: Here's a lesson

Prozac hits the front pages but small breweries have reasons to be cheerful

28 Mar 2002

), sold its Nantucket Nectars brand to Cadbury Schweppes this week. Nantucket's products are, like the ...

United Business Media chairman retires

27 Mar 2002 | by Jennifer Whitehead,

60. Unwin started his career as a chocolate taster with Cadbury Schweppes in 1963. Earlier this ...

Euro RSCG unveils new-business chief

15 Mar 2002 | by CAMILLA PALMER

, to work on its Cadbury and Haagen Dazs accounts, and has also worked on the agency's Cahoot business ...

DIRECT BRIEFS: Cadbury launches DM assault

14 Mar 2002

Cadbury is launching a double-pronged direct marketing assault in the run-up to Easter with

SALES PROMOTION: How to make a hit out of screen links - Tie-ups with TV and films are a popular way to boost sales, but the right partner is essential

14 Mar 2002 | by RACHEL MILLER

. Cadbury's did this successfully with Coronation Street. Each Cadbury product carried the promotion, and if ...

PERSPECTIVE: Ogilvy faces further disarray in the wake of Paul Simons' exit

08 Mar 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com

been a strength as well as a weakness. It led to his success as a brand manager at Cadbury, to his ...

DIRECT BRIEFS: Cadbury launches Dream with mailpacks

07 Mar 2002

Cadbury is backing the launch of its Dream white chocolate bar with two mailpacks. Developed by

BRANDING: Cadbury Buttons aims £3m brand revamp at adults

07 Mar 2002

Cadbury is relaunching its milk chocolate Buttons brand in a bid to increase its appeal among...The relaunch is being supported by a £3m campaign featuring the strapline 'Cadbury Buttons. Simple ...

BRANDING BRIEFS: Blue Marlin wins rebrand project

07 Mar 2002

Cadbury Schweppes European Beverages has commissioned Blue Marlin to rebrand its beverages soft

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