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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

always, it seems, accompanied by at least one step backwards. When Cadbury s announced a record ...

Private View

19 Dec 1997 | by TIM ASHTON

Production company: Purple Pictures Exposure: National TV Cadbury s Project: Cadbury s Milk Tray ...

Media is key to BBH-Burnetts deal

19 Dec 1997 | by CAROLINE MARSHALL

closely with Jeff Fergus on the Cadbury s business for five years. Fergus is now the president of the ...

STOP PRESS

18 Dec 1997 | by DANNY ROGERS

catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers

18 Dec 1997 | by MATTHEW HOOPER

say over its purchase. And let s face it, when Cadbury signed its highly successful pounds 10 ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

18 Dec 1997 | by JANE BAINBRIDGE

by half. Later that month, Dominic Cadbury, chairman of Cadbury Schweppes, attacked the froth ...

Manor Bakeries cooks up a new PR strategy

12 Dec 1997 | by JEMIMAH BAILEY

Barclay Stratton to promote its brands, which include Mr Kipling, Lyons and Cadbury s Cakes ...

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

12 Dec 1997 | by POPPY BRECH

Richard Frost Cadbury My vote for the best PR operator of the year goes to the ...

MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public

11 Dec 1997 | by GAIL KEMP

Frosties. The luckiest client is Cadbury, whose Creme Eggs proved the star of this table thanks to ...

REVIEW: Marketing and advertising news in the week’s press ..

05 Dec 1997

Week Euro RSCG Wnek Gosper has launched its first work for Cadbury s Milk Tray since it axed ...

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