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Cadbury launches CSR website

LONDON - Cadbury is launching a corporate social responsibility website called DearCadbury.com that

Cadbury staff warned of redundancies

LONDON - Cadbury workers have been warned to expect up to 150 redundancies following the takeover...The US food giant said the reducancies would span across Cadbury's head office in Uxbridge and its ...

McDonald's rapped over Cadbury's claim

a poster that its McFlurry dessert contains genuine Cadbury's Caramel topping....The poster, captioned "Vote New Cadbury's Caramel McFlurry", shows a shot of the dessert alongside ...

Cadbury sets defence against Kraft

LONDON - Cadbury, the UK confectionery company, has described as "derisory" the latest hostile bid...; mso-fareast-language:#0400; mso-bidi-language:#0400;} Cadbury has today (Tuesday) published its latest ...

FutureBrand redesigns Cadbury's Roses packaging

LONDON - FutureBrand has created a new look for Cadbury's Roses, the chocolate selection brand...Cadbury briefed FutureBrand to make the product appeal to younger consumers without alienating ...

Cadbury unveils Wispa TV campaign

in Cadbury Wispa's new two-minute TV spot by Fallon....chocolate confectionery bar. Cadbury said it decided to relaunch the brand following public pressure and ...

Hershey's considers counterbid for Cadbury

as it weighs up a bid for Cadbury in the aftermath of Kraft's £10.2bn offer....to suggestions that its offer for Cadbury placed a lower value on its target than Mars paid for ...

Cadbury extends Fallon relationship with NPD work

LONDON - Cadbury has extended its relationship with roster agency Fallon, securing two new-product...pitch. The briefs were handed to Fallon following its appointment to the Cadbury Schweppes roster in ...

Cadbury reviews £25m UK media account

LONDON - Cadbury Schweppes is reviewing its £25m UK media planning and buying account, which is...from Cadbury, taking Italy from OMD and France from Carat. Cadbury started its media reviews in ...

Cadbury looks to airports for 'gorilla' follow-up

LONDON - Cadbury has revealed its much-anticipated follow-up to the 'gorilla' Dairy Milk ad, called...spokesman for Cadbury, said: We can confirm that we re nearly ready to air the sequel to gorilla . Like ...

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