2007 CSR Essay 4: First&42nd
28 Sep 2007
raise the bar for the CSR function... says Thrusie Maurseth-Cahill
raise the bar for the CSR function... says Thrusie Maurseth-Cahill
CSR must find its moral code The overwhelming evidence of climate change means that companies
Honesty is the best policy Do not be affraid to use CSR as a marketing tool, just be aware that
Back up words with actions Good publicity needs to be rooted in meaningful action in order for companies to really make an impact... says Jayanti Durai
Go the extra green mile An acute heightened ecological awareness among consumers means businesses must not miss the green boat... says Helen Trevorrow
Loyalty to a worthier cause Companies must deicde if they want to take a lead in creating life-improving products and services to effect change... says John Drummond
Change must begin here Agencies need to make sure their own ethical policies are sound before promoting those of their clients... says Brendan May