In October 2011, the then health secretary Andrew Lansley issued a national target to reduce Britain's calorie intake by five billion calories a day. After the hospitality industry was repeatedly criticised for prioritising profits instead of the nation's health, Unilever Food Solutions (UFS) - a provider...
Campaign: Avon's Pass It On Client: Avon PR team: Rain Communications/Avon's in-house team Timescale: February-March 2012 Budget: £3,300 Avon wanted to use International Women's Day on 8 March to raise awareness of its campaign against domestic violence and to maximise its relationship with...
After discovering about £150m worth of gold and silver deposits in Cononish, near Tyndrum in Scotland, mining firm Scotgold Resources sought to secure planning permission to build Scotland's first commercial gold mine.
Golden Square Shopping Centre in Warrington wanted to promote its eco-credentials through sustainable activities.
Hallmark asked Lucre to promote its charity card range for Breast Cancer Campaign
Back up words with actions Good publicity needs to be rooted in meaningful action in order for companies to really make an impact... says Jayanti Durai
Go the extra green mile An acute heightened ecological awareness among consumers means businesses must not miss the green boat... says Helen Trevorrow
raise the bar for the CSR function... says Thrusie Maurseth-Cahill
Loyalty to a worthier cause Companies must deicde if they want to take a lead in creating life-improving products and services to effect change... says John Drummond
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