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Pernod pushes CSR agenda with sensible drinking ads

01 Dec 2010 | by Gemma Charles

Pernod Ricard UK (PRUK) is launching its first sensible drinking TV ad, via its Malibu brand, as part of a wider effort to ramp up its corporate social responsibility programme.

Has traditional campaign marketing become secondary to CSR?

08 Sep 2009 | by Staff

marketing, KFC In my view, they should be integrated for marketing to be truly effective. CSR used ...

Opinion: From our Readers - What do CSR reports actually achieve?

17 Apr 2009

I'm torn after reading that Vodafone scooped the top CSR reporting award again this year (News, 10...On the one hand, it's good to hear CSR reporting is getting stronger and players remain committed ...

Model trade in CSR drive

27 Feb 2009

The trade body for modelling agencies has taken on PR support to deal with fallout from London Fashion Week this week.

Emap offers CSR commercial opportunities on Liverpool radio

31 Oct 2007 | by Maria Esposito

of clients out there with CSR goals and we will work with them hand-in-hand to fulfil these goals ...

CSR: Who's responsible?

12 Aug 2005

families, and kids using new computers in schools. These lengthy corporate social responsibility (CSR ...

Editorial: Hard news is crucial to win CSR coverage

12 Aug 2005

The media is not exactly starved of column inches theorising about CSR, but what is lacking are...for CSR activities (p21): 'My attention is only grabbed by concrete examples.' One school of ...

Thought Leader: The evolving face of CSR

28 May 2004 | by Giles Gibbons, founder of CSR consultancy Good Business and author, with Steve Hilton, of Good Business

Firms cannot ignore the rise of CSR, says Giles Gibbons. They must exceed expectation and make a...Piers Morgan's sacking is an important milestone in CSR's journey from the fringes to the ...

 

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