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Focus On... France

challenges for brands, says Viala, are transformation and CSR. The human aspect in particular will become ...

Brands 'failing to measure' billion pound sustainability activity

LONDON - Brands are failing to measure the impact of their corporate social responsibility (CSR...of value is currently hidden as brand owners do not measure fully the impact of their CSR activity ...

Campaigns: CSR - Kwik-Fit maintains its primary objective

Campaign: Lollipop Person of the Year 2009 Client; Kwik-Fit Insurance PR team: The BIG Partnership Timescale: September-December 2009 Budget: £23,000 For the seventh year, Kwik-Fit ran a search for the best lollipop person in the UK. Objectives - To increase the number of entries from UK...

 

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