19 Feb 2010
| by Arun Sudhaman
challenges for brands, says Viala, are transformation and CSR. The human aspect in particular will become ...
LONDON - Brands are failing to measure the impact of their corporate social responsibility (CSR...of value is currently hidden as brand owners do not measure fully the impact of their CSR activity ...
12 Feb 2010
Campaign: Lollipop Person of the Year 2009
Client; Kwik-Fit Insurance
PR team: The BIG Partnership
Timescale: September-December 2009
Budget: £23,000
For the seventh year, Kwik-Fit ran a search for the best lollipop person
in the UK. Objectives - To increase the number of entries from UK...