In October 2011, the then health secretary Andrew Lansley issued a national target to reduce Britain's calorie intake by five billion calories a day. After the hospitality industry was repeatedly criticised for prioritising profits instead of the nation's health, Unilever Food Solutions (UFS) - a provider...
After discovering about £150m worth of gold and silver deposits in Cononish, near Tyndrum in Scotland, mining firm Scotgold Resources sought to secure planning permission to build Scotland's first commercial gold mine.
stunt or aligned with a formal CSR strategy. According to Google's senior manager for communications ...
of $10,000 - To raise awareness of Coca-Cola's online CSR hub, LivePositivelyCollective.com ...
Campaign: Bupa's Storytelling Week Client: Bupa Care Homes PR team: Source Marketing Communications Timescale: January-February 2011 Budget: Less than £5,000 Background: Bupa Care Homes operates 304 nursing and residential homes in the UK and cares for more than 18,000 people. The Bupa Big...
Campaign: Kids Closer to Nature Client: Arla Foods PR team: Tonic Life Communications Timescale: December 2010 - January 2011 Budget: £25,000 Arla Foods is the parent company of brands such as Cravendale, Lurpak and Anchor. The firm wanted to raise awareness of the Arla brand, which is relatively...
also indicate apathy, which means vigilance is even more vital for manufacturers. Secondly, CSR and ...
PR agencies have long supported charitable causes as part of their own CSR strategy. But now many...long term. So, some PR agencies are starting to blaze a more local trail to CSR. They are shunning the ...
than EUR10,000 Specsavers wanted a CSR campaign to highlight the company's strong Irish presence ...
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