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CSR: can it boost a brand's bottom line?

CSR is a must for all businesses now. While the link between sustainable initiatives and cost ...

Coca-Cola ties with WWF for polar bear CSR campaign

Coca-Cola has unveiled a major CSR drive, partnering environmental charity WWF to invest in Arctic

'Passion points' key to CSR push, says Britvic marketing director

The multi-million pound CSR promotion, launched in partnership with environmental regeneration ...

CSR departments are redundant, says Unilever's Weed

Brands should build corporate social responsibility (CSR) into all their working practices rather...reducing its environmental impact He said: "We don t have a CSR department if you have a CSR ...

Unilever chief Paul Polman plans 'beyond CSR'

Unilever chief executive Paul Polman has claimed the company is incorporating its 'Sustainable Living Plan' into the 'core' of its business.

From the Ghetto To Google: Social CSR

stunt or aligned with a formal CSR strategy. According to Google's senior manager for communications ...

Editor's comment: Riots pose tough CSR questions

CSR issue is more complex. How does one square a relationship with sporting prowess and mayhem on the ...

Coca-Cola promotes CSR boss Beatriz Perez to vice president

Coca-Cola has promoted Beatriz Perez, the company's chief sustainability officer, to the position of vice president, after less than two months in her current role.

Louis Vuitton focuses on CSR with arts drive

Luxury fashion brand Louis Vuitton has placed CSR at the heart of its marketing strategy with a

Pernod pushes CSR agenda with sensible drinking ads

Pernod Ricard UK (PRUK) is launching its first sensible drinking TV ad, via its Malibu brand, as part of a wider effort to ramp up its corporate social responsibility programme.

 

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