Campaign: Lollipop Person of the Year 2009 Client; Kwik-Fit Insurance PR team: The BIG Partnership Timescale: September-December 2009 Budget: £23,000 For the seventh year, Kwik-Fit ran a search for the best lollipop person in the UK. Objectives - To increase the number of entries from UK...
LONDON - Brands are failing to measure the impact of their corporate social responsibility (CSR...of value is currently hidden as brand owners do not measure fully the impact of their CSR activity ...
a guest lecture on CSR to PR students at Leeds Metropolitan University. I was brutally questioned as
challenges for brands, says Viala, are transformation and CSR. The human aspect in particular will become ...
talking about herself. She aims to build Band Brown's planning offering, while expanding into CSR and ...
perfect vehicle to get some serious CSR messages across. Verdict: This isn't fit to lace my boots. Stay ...
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