CSR still vital for consumers
28 Nov 2008 | by Chloe Markowicz
A survey by Edelman has revealed that 68 per cent of consumers would remain loyal to a brand during a recession, if it supported a good cause.
away from CSR policy (Opinion, 28 November)....Media relations is wrongly being used as the primary PR tool. CSR is more likely to be undermined ...
A survey by Edelman has revealed that 68 per cent of consumers would remain loyal to a brand during a recession, if it supported a good cause.
What's the difference between CSR and PR?...It is a question to which many people instantly provide a strong response. 'CSR is about doing the ...
BT is set to lose one of its top communicators as Zoe Arden departs to set up her own CSR comms...start her own CSR practise having worked on projects such as the introduction of BT 'green' phones ...
: September-October 2008 Budget: None. Everything was donated Thrive is a CSR forum that operates in Birmingham ...
Survival International has threatened to protest outside CSR agency CO3's offices unless it resigns...violations.' CO3 is at risk of such complicity by continuing to provide Vedanta with 'CSR' services'. CO3's ...
LONDON - Cadbury is launching a corporate social responsibility website called DearCadbury.com that aims to engage consumers about ethical sourcing, responsible consumption and the environment.
all, it's fun. It avoids the cliches that so many charity and CSR campaigns fall into and it isn't too ...
(CSR) on the backburner, according to the boss of a FTSE 100 firm....Corporation Institute conference that will look at the importance of CSR reporting for blue chip companies ...
LONDON - Coca-Cola is planning to ramp up its UK CSR activity with the extension of its US umbrella