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New-business run has Mediaedge:cia turning the corner

producing for clients; the capture of a number of strategic briefs from COI is evidence of this. The ...

Marketing League Table: Sales promotion leagues

. Earlier this year, the COI set up its first dedicated partnership marketing roster, which it filled ...

Rumours of death of comms planning are greatlyexaggerated

, for example, COI, which this March expanded its communications planning roster from seven agencies to ...

News analysis: The CIPR set to publish guidelines

allies in the Central Office of Information (COI) and the Chartered Institute of Purchasing and Supply ...

Why content can help COI get its messageacross

I don't want to rain on United London's parade, but I think COI may have made a mistake in hiring...Years back, Campaign did a feature called "briefs from hell" and most of them came from COI. Not ...

Media Forum: Does digital need leveraging?

, COI's announcement a couple of weeks ago, when it revealed that its new digital roster stretches to ...

COI risks rebellion with overblown digitalroster

When COI announced last week it that had decided on its roster of digital agencies, more than a ...

 

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