Radio's less equals more
29 Jun 2005
and July'. With clients such as BT, Sainsbury's and the COI cutting spend, media owners are not ...
top of the new-business league (wins include COI TV buying and Abbey). Yet the loss of News ...
and July'. With clients such as BT, Sainsbury's and the COI cutting spend, media owners are not ...
make a significant impact on trading performance. Procter Gamble, Unilever and the COI have all ...
, adding: 'If we need more research to prove that TV works, we will provide it.' Sharing data The COI ...
the COI could not, of course, be met. What they wanted most was a far more flexible trading market for ...
£164m last year. Unilever spent £109m and the government marketing section, the COI, spent £82m. The ...
absolutely not - as conventional wisdom would have you believe - either the COI or Procter & Gamble. The