Close-Up: Ethnic advertising to shake off 'minority discipline' tag
02 Apr 2010
minorities look at ads in a very different way," Patricia Macauley, COI's head of cultural diversity, claims ...
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Close-up: Election Insight - How the Tories hope to support the ad industry
16 Apr 2010
plans the Conservative Party has for tackling issues such as ad regulation, the COI budget and CRR...Conservatives have said they will cut the COI ad budget. Won't that have a damaging effect on the economics of ...
Close-Up: Speakers avoid 'R' word at optimistic ISBA conference
26 Mar 2010
recession, a hung Parliament and a slimmed-down COI budget were whispered, rather than fully aired. Indeed ...
Media: Double Standards - How to tap into Britain's multicultural population
26 Mar 2010
COI and Premier Foods. With our campaign for the Department of Health (Hepatitis C), we managed to ...
Media: All About ... Kinetic
05 Mar 2010 | by Alasdair Reid
share of the spectacular stream of account wins recently by Group M agencies - including COI. ...
Media: All About ... The COI media pitch
12 Feb 2010 | by Alasdair Reid
. Last week, the UK's largest advertiser, COI, centralised its £250 million-plus media buying business ...
Media Perspective: COI consolidation of buying calls some agencies to account
12 Feb 2010 | by Ian Darby, ian.darby@haymarket.com
million-plus COI buying business can be seen as an unalloyed triumph, Mindshare's retention of the £150 million...little nods and industry rumours doing the rounds, COI played its cards close to its chest before last ...
Opinion: Perspective - The behavioural economics guide to buying a house
05 Feb 2010 | by Rory Sutherland
pamphlet, "Drink your way to five a day", has met with little enthusiasm from COI. - Rory Sutherland is ...
Close-Up: Are agencies taking CSR seriously?
29 Jan 2010
become good at recognising the importance of CSR," Peter Buchanan, COI's deputy chief executive, says ...
Close-Up: Can the creative brains behind 'cog' become a galvanising force for BMB?
29 Jan 2010 | by John Tylee
characters depicted in the style of aircraft emergency cards. Walker says: "It really stood out." COI ...
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