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Latest arrivals expected to take Initiative higher

, where he went on to lead the team that won the media pitch for COI. After circumstances shrank that ...

Opinion: Perspective - Digital must be the way forward for a new-look COI

Alan Bishop, the outgoing chief executive of COI, says this week in our feature (page 26) that the...COI is certainly on a mission to integrate. The body is already considering a merger of its ...

Editorial: Risks of integration may outweigh rewards for COI

What COI does today, other major advertisers often do tomorrow. So you can bet that there will be

Close-Up: Should COI rethink digital approach?

Minister Liam Bryne has stepped in to join up COI's digital and regional media, Ian Darby reports....COI is currently in a state of flux. Following the resignation of the chief executive, Alan Bishop ...

Media: Double Standards - Does the future of OOH media rest with digital?

agency partners and COI so I'd like to keep my powder dry. - How vital is technology in helping to ...

Media Perspective: Integration offers a digital breakthrough for traditional shops

media (i-level's COI and Orange accounts are obvious exceptions, but how long will this remain the case ...

Media Forum: Do ads on YouTube impress?

media at COI, says: "I think that some users might find it a step too far in terms of YouTube hijacking ...

Editorial: Ad industry is moving up Brown's political agenda

noted that COI's adspend could be cut if the digital medium is used properly. This will most keenly be ...

Media: Double Standards - 'Connecting in a way that's never been possible'

as Procter &Gamble, COI and Orange. Anyone who wants to communicate with teens should be adding Piczo ...

Media Forum: Does digital need leveraging?

, COI's announcement a couple of weeks ago, when it revealed that its new digital roster stretches to ...

 

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