Search results for "COI"

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Government ownership has implications for banks marketing strategies

would be slashed and sponsorship agreements terminated. It was even suggested that the COI would assume ...

Marketing League Table: Sales promotion leagues

. Earlier this year, the COI set up its first dedicated partnership marketing roster, which it filled ...

Radio's less equals more

and July'. With clients such as BT, Sainsbury's and the COI cutting spend, media owners are not ...

Can radio regain its lustre?

make a significant impact on trading performance. Procter Gamble, Unilever and the COI have all ...

Media Analysis: Talking inside the Thinkbox

, adding: 'If we need more research to prove that TV works, we will provide it.' Sharing data The COI ...

Raymond Snoddy on media: Thinkbox has a future after trading is tackled

the COI could not, of course, be met. What they wanted most was a far more flexible trading market for ...

Media Analysis: BBC cuts to the chase

£164m last year. Unilever spent £109m and the government marketing section, the COI, spent £82m. The ...

Raymond Snoddy on media: On-air marketing - the saviour of television?

absolutely not - as conventional wisdom would have you believe - either the COI or Procter & Gamble. The

 

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