Should the Government be a brand?
20 Sep 2012
indicates a more joined-up approach to Whitehall communications in the wake of COI's demise. The ...
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Pete Kemp: Govt advertising is leaner but will be no less effective
20 Sep 2012 | by Pete Kemp
and the closure of COI....'s comments surrounding the real savings gained from COI's closure, it's somewhat irrelevant to us here at M4C ...
Government marketing: Decoding the coalition's new strategy
14 Sep 2012 | by Gemma Charles
year, but is far short of the last year of the Labour government in 2009/10, when the COI spent 532m ...
Government comms budget cuts hit agencies hardest
13 Sep 2012 | by Lynsey Barber
cuts to comms introduced by the coalition Government in 2010-11, and the closure of the COI last year ...
Press seeks revised No 10 briefings after Steve Field exit
13 Sep 2012 | by Matt Cartmell
comms spend in 2012-13 168m Total spend through the COI in 2012-13 Source: Cabinet Office ...
The comms budget rollercoaster
13 Sep 2012 | by Matt Cartmell
wake of the COI's closure and the general air of austerity. And while there have been some major ...
Claims Direct musical ad introduces 'remarkable effect'
11 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
Now, the agency run by former COI head Mark Lund, has created its first campaign for personal
Former COI boss turns fire on first-ever Whitehall marketing plan
10 Sep 2012 | by Gemma Charles
A former chief executive of the now-defunct COI has launched a blistering attack on the government...Carol Fisher, who left the COI in 2002, said the first-ever "proactive communications plan ...
Government comms spend set for significant upswing
07 Sep 2012 | by John Owens
the financial year 2012-13, representing a near-70 per cent rise from 168m spent through the COI in ...
Pitch update
06 Sep 2012
significant increase on the 168 million spent by COI in 2010/11, the first year of the coalition. If past ...
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