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Brand agility must not be sacrificed in the name of best practice

13 Mar 2013 | by Graham Oakes

Marketing and technology are becoming increasingly intertwined. The CMO Council's 'State of ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

. This is not as incredible as it first seems. One financial services CMO I know, living in Wimbledon ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

charitable donations. Announcing the launch, Unilever s CMO Keith Weed said: "We believe that small, everyday ...

Andrew Walmsley on Digital: Marketing's new life skills

16 Mar 2011 | by Andrew Walmsley

survey was released, the Boston Consulting Group (BCG), another consultancy, published 'The CMO ...

Editor's Comment: Unilever learns P&G viral lesson

02 Feb 2011 | by Noelle McElhatton

obliged to listen. Keith Weed doesn't disappoint in our inaugural CMO Strategy interview, as he makes a

Andrew Walmsley on Digital: Return path's far from clear

25 Aug 2010 | by Andrew Walmsley

. According to a CMO Club survey, 72% of chief marketing officers who did not attach revenue assumptions to ...

 

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