Search results for "CMO"

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Rachel Eyre, Barclays

29 Apr 2013

day is the same as the one before. Today I had breakfast with our European CMO to discuss sharing best ...

Everything is marketing

01 Apr 2013 | by Will Harris

that, yes, I was all of these people, and more. So, too, are most of my CMO peers. This is not an act ...

Sector insight (interactive): home insurance

13 Feb 2013 | by Jane Bainbridge

Markey, chief marketing officer, RSA Insurance Markey has held his CMO role since 2011, having ...

The Week in Global PR

14 Dec 2012

AOL's CMO and head of comms Jolie Hunt is departing the media firm following a restructure ...

How was it for you?

06 Dec 2012

, we d hired 70 people and dedicated them to the Best Buy business. In May, a new CMO had arrived and ...

Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges'

19 Jul 2012 | by Noelle McElhatton

Campaigns Path to CMO McColl's Marketing Bible McColl, based in Melbourne, not a million miles ...

Revolution: Social Media - Meet the new social networks

04 May 2012 | by Trevor Clawson

Facebook? How much the CMO has influence at the board level is definitely a factor. The Burberry ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

," she says. "What s even more interesting is that the CMO can then advocate how to use Facebook as a ...

The new breed of marketer

23 Feb 2012

picture of the brand that was intended. A CMO would once have understood that the scraps and straws to ...

EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands

22 Sep 2011 | by Sarah Shearman

have a strong marketing background, but I am not attached to taking the perennial CMO job,' he says ...

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