Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
," she says. "What s even more interesting is that the CMO can then advocate how to use Facebook as a ...
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Anheuser-Busch InBev's global CMO exits
27 Apr 2012 | by John Reynolds
Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has been replaced by Asia-Pacific zone president Miguel Patricio.
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
markets, but not here. 'There is a drift of creativity toward the emerging markets. As a global CMO I ...
Yell hires Ashmore to CMO role ahead of 'comprehensive' brand re-think
27 Oct 2011 | by Alex Brownsell
Directories company Yell has hired Mars marketer Jenny Ashmore to the new role of group chief marketer officer as its kicks off a "comprehensive evaluation" of its brand portfolio.
Microsoft hands Snare CMO job to steady ship
11 Oct 2011 | by Sarah Shearman
Microsoft has appointed Philippa Snare as chief marketing officer after a period of upheaval at the internet and software brand.
EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands
22 Sep 2011 | by Sarah Shearman
have a strong marketing background, but I am not attached to taking the perennial CMO job,' he says ...
Diageo strikes multimillion-dollar ad deal with Facebook
19 Sep 2011 | by Sarah Shearman
companies sharing skills and resources and the appointment of Diageo's CMO to the social network's client
Virgin CMO hints at move into 'key markets'
09 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Ian Rowden, the newly installed chief marketing officer of the Virgin Group, today (8 September) said he would be looking to strengthen the existing Virgin brands and assess appropriate global markets.
Virgin Group appoints Ian Rowden as chief marketing officer
07 Sep 2011 | by Daniel Farey-Jones
Pacific and a former Coca-Cola global CMO, as chief marketing officer....marketing officer. In 2004 he joined fast food chain Wendy's as its international CMO. He has spent ...
Everything Everywhere creates two CMO roles out of restructure
01 Sep 2011 | by Sarah Shearman
Everything Everywhere has restructured its management team creating two chief marketing roles and prompting the departure of six key executives.
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