Roundtable Discussion - Plotting the integration journey
03 Dec 2012 | by Stuart Derrick
financially literate and mechanistic to make the case to CEOs and CFOs. Dodds agreed and said that the CMO ...
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Tesco CMO Tim Mason out as chain concedes defeat in US
05 Dec 2012 | by Daniel Farey-Jones
Tesco has handed Matt Atkinson the responsibilities of CMO Tim Mason, who is leaving the company
Bacardi in global CMO change as Silvia Lagnado leaves
01 Nov 2012 | by Daniel Farey-Jones
Silvia Lagnado, the chief marketing officer of Bacardi and president of Bacardi Global Brands, is leaving the company in the next few months "to pursue other interests".
Sir Martin Sorrell: why Facebook and Google need to hold their nerve
26 Oct 2012 | by Noelle McElhatton
Interviewed by Marketing during the IBM s CMO + CIO Leadership Exchange summit in Paris, at ...
Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
. This is not as incredible as it first seems. One financial services CMO I know, living in Wimbledon ...
Yahoo makes second CMO appointment inside three months
28 Aug 2012 | by Sarah Shearman
Yahoo has appointed former Amazon vice president Kathy Savitt as global chief marketing officer, replacing Mollie Spilman, who had been in the role for just three months.
General Motors parts company with CMO Joel Ewanick
30 Jul 2012 | by Sarah Shearman
comment on the matter. Ewanick joined the US car-maker less than two years ago, rising to CMO in ...
Skype hires former Yahoo CMO Steele to top marketing role
25 Jul 2012 | by Sarah Shearman
Yahoo's former marketing chief Elisa Steele has joined Microsoft as corporate vice president of marketing for its telephony company Skype.
Mars CMO Bruce McColl on the need for 'big ideas' in advertising
23 Jul 2012 | by Staff
Bruce McColl, the chief marketing officer at Mars, named brand Advertiser of the Year at Cannes Lions, talks about the courage it takes to invest in creative marketing and the biggest challenges facing the confectionery giant.
Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges'
19 Jul 2012 | by Noelle McElhatton
Campaigns Path to CMO McColl's Marketing Bible McColl, based in Melbourne, not a million miles ...
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