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Ad agencies need to restructure around consumers, says Unilever

24 Jun 2011 | by Noelle McElhatton

activities on Twitter". Speaking alongside Polman, Keith Weed, Unilever's global CMO, said the company is ...

Unilever chief: 'We have to shift our thinking to New Delhi not New York'

24 Jun 2011 | by Noelle McElhatton

chief executive and chair of this morning's Q A session with Polman and Unilever CMO Keith Weed, said ...

Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'

23 Jun 2011 | by Noelle McElhatton

Marc Mathieu, SVP, marketing at Unilever and the company's second most senior marketer after CMO ...

Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'

02 Jun 2011 | by Atifa Silk

In the second part of our two-part interview, Diageo's chief marketing officer talks about the changing role of a marketing director, and what he expects from agencies.

Diageo CMO Andy Fennell: 'The way brands include consumers in marketing creation and execution has

01 Jun 2011 | by Atifa Silk

In the first of a two-part interview, Diageo's chief marketing officer discusses taking his brands into emerging markets and exploring new consumer frontiers. Atifa Silk reports.

 

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