Five ways in which technology is blurring the sponsorship model
29 Apr 2013 | by Nicola Kemp
risks posed by technology, the biggest risk is diversion of attention. When the CMO is so concerned with ...
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Marketing Leader of the Year: The candidates - Justin Cooke
17 May 2013
Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a
Rachel Eyre, Barclays
29 Apr 2013
day is the same as the one before. Today I had breakfast with our European CMO to discuss sharing best ...
Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council
17 Apr 2013 | by Staff
. Here, some of those marketers, including Diageo global CMO Andy Fennell and British Gas commercial ...
Everything is marketing
01 Apr 2013 | by Will Harris
that, yes, I was all of these people, and more. So, too, are most of my CMO peers. This is not an act ...
Brand agility must not be sacrificed in the name of best practice
13 Mar 2013 | by Graham Oakes
Marketing and technology are becoming increasingly intertwined. The CMO Council's 'State of ...
Tesco Mobile recruits O2 marketer Simon Groves for CMO role
13 Feb 2013 | by Alex Brownsell
Tesco Mobile has recruited Simon Groves, a marketer at its network carrier O2, to become its new chief marketing officer.
Sector insight (interactive): home insurance
13 Feb 2013 | by Jane Bainbridge
Markey, chief marketing officer, RSA Insurance Markey has held his CMO role since 2011, having ...
BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire
01 Feb 2013 | by Matthew Chapman
: "As BlackBerry's CMO, I can tell you I have sufficient resources to make an impactful campaign. We ...
Sector Insight (interactive): table sauces
23 Jan 2013 | by Jane Bainbridge
2012, Jepson took over the CMO role at Heinz, having worked there since 2008. Prior to joining Heinz ...
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