Measurement: What next for measurement?
18 Aug 2010 | by Kate Magee
,' he says. 'The metric is flawed, but it provides a number. That's what a CMO or CEO demands, a number ...
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company she started as EMEA PR director. Jack Sansolo, who retired as CMO at Getty in 2007, says of her ...
,' he says. 'The metric is flawed, but it provides a number. That's what a CMO or CEO demands, a number ...
portfolio manager: domestic then portfolio manager: Europe then CMO in five years. So I moved from managing ...
(CMO) and CCO are breaking down. The neat delineation that saw the CMO responsible for promotion and ...
example of political comms: Barack Obama's presidential campaign. Porter Novelli global CMO Marian ...
something new. - Marian Salzman is CMO at Porter Novelli in New York and formerly worked for JWT. ...
Topix. PRWeb UK is an evolution from traditional forms of news distribution, said Vocus CMO William ...