to remove filtersMost read news in advertising, marketing, media and PR (2 - 8 Dec 2012)
09 Dec 2012 | by Daniel Farey-Jones
responsibilities of CMO Tim Mason , who left the company amid a strategic review of Fresh Easy, the chain ...
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The Week in Global PR
14 Dec 2012
AOL's CMO and head of comms Jolie Hunt is departing the media firm following a restructure ...
Trading Places: this week's people moves
07 Dec 2012 | by Maisie McCabe
executive of EHS 4D , the responsibilities of CMO Tim Mason , who is leaving the company amid a strategic ...
How was it for you?
06 Dec 2012
, we d hired 70 people and dedicated them to the Best Buy business. In May, a new CMO had arrived and ...
Tesco CMO Tim Mason out as chain concedes defeat in US
05 Dec 2012 | by Daniel Farey-Jones
Tesco has handed Matt Atkinson the responsibilities of CMO Tim Mason, who is leaving the company
Roundtable Discussion - Plotting the integration journey
03 Dec 2012 | by Stuart Derrick
financially literate and mechanistic to make the case to CEOs and CFOs. Dodds agreed and said that the CMO ...
Bacardi in global CMO change as Silvia Lagnado leaves
01 Nov 2012 | by Daniel Farey-Jones
Silvia Lagnado, the chief marketing officer of Bacardi and president of Bacardi Global Brands, is leaving the company in the next few months "to pursue other interests".
Sir Martin Sorrell: why Facebook and Google need to hold their nerve
26 Oct 2012 | by Noelle McElhatton
Interviewed by Marketing during the IBM s CMO + CIO Leadership Exchange summit in Paris, at ...
Has the Olympic effect fizzled out already?
19 Oct 2012 | by Will Youngman
Beth Comstock, GE's CMO said of her firm s sponsorship , "it has been easily justifiable, a no-brainer ...
A move towards the holy grail of integration
03 Oct 2012 | by Danny Rogers
this year were in chief marketing officer (CMO) roles, an increase from six per cent last year. ( View ...
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