Search results for "CMO"

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Buddy Media forms analytics partnership with comScore

07 Dec 2011 | by Daniel Farey-Jones

behaviour and benchmarking of competitive brands. Linda Abraham, CMO and executive vice-president at ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

markets, but not here. 'There is a drift of creativity toward the emerging markets. As a global CMO I ...

All about ... IPG Media Lab

17 Nov 2011 | by Jeremy Lee

products and media. 4. The CMO Desk of the Future. An interactive desk for marketers that provides an ...

Revolution Forum: Spotify, MailOnline and Match speakers confirmed

02 Nov 2011 | by Staff

the best from your agencies , where Juliet Blackburn, former CMO of Skype, now managing director of ...

Yell hires Ashmore to CMO role ahead of 'comprehensive' brand re-think

27 Oct 2011 | by Alex Brownsell

Directories company Yell has hired Mars marketer Jenny Ashmore to the new role of group chief marketer officer as its kicks off a "comprehensive evaluation" of its brand portfolio.

Think BR: What marketers can learn from baseball

25 Oct 2011 | by Christian Gladwell

story. Also just released, but not due to premiere at a cinema near you, IBM s CMO survey raises a ...

T-Mobile's top marketer departs following Everything Everywhere restructure

21 Oct 2011 | by Sarah Shearman

saw the departure of six key executives and the creation of two CMO roles. Pippa Dunn, who was ...

Microsoft hands Snare CMO job to steady ship

11 Oct 2011 | by Sarah Shearman

Microsoft has appointed Philippa Snare as chief marketing officer after a period of upheaval at the internet and software brand.

On the Campaign Couch...with JB

06 Oct 2011

agencies to establish the new role of CMO. Isn't this a bit OTT? Shouldn't agencies concentrate on building ...

EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands

22 Sep 2011 | by Sarah Shearman

have a strong marketing background, but I am not attached to taking the perennial CMO job,' he says ...

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