Content of the people, not at the people
19 Jul 2012 | by Robin Grant, We are social
numbers and buying a big campaign idea from a traditional or "tradigital" agency. With The CMO Survey ...
Campaigns Path to CMO McColl's Marketing Bible McColl, based in Melbourne, not a million miles ...
numbers and buying a big campaign idea from a traditional or "tradigital" agency. With The CMO Survey ...
AOL has appointed former Thomson Reuters brand head Jolie Hunt to the newly created role of chief marketing officer, following a global restructure that saw the company's marketing function stripped out of the UK and relocated to the US.
Direct Line Group chief marketing officer Rick Vlemmiks is to leave the RBS-owned insurance group after just five months in the role.
charitable donations. Announcing the launch, Unilever s CMO Keith Weed said: "We believe that small, everyday ...
Matthew Barwell, marketing and innovation director of Western Europe for Diageo, talked to Campaign about the alcohol giant's increasing involvement in branded content.
; Emma Jenkins, CMO, giffgaff; Asad Rehman, director of global media, foods video innovation, Unilever ...
General Motors, the world’s fourth-biggest ad spender, has told Marketing that its relationship with Facebook is ‘all good’, despite its highly publicised withdrawal of paid advertising from the social network just days before Facebook’s IPO last month.
Helen Kellie, chief marketing officer at BBC Worldwide, is to step down from her role, following wider changes at the commercial arm of the corporation that include the creation of a chief brands officer position.
Nokia has sold its luxury handset brand Vertu and parted company with Jerri DeVard, its chief marketing officer, as part of sweeping management changes that include up to 10,000 job cuts worldwide.