Search results for "CMO"

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Social media spend by marketers set to skyrocket

27 Feb 2013 | by Gordon MacMillan

media spend, rising from 9.6% to 24.6%. Christine Moorman, director of The CMO Survey and a professor ...

Most read news in advertising, marketing, media and PR (2 - 8 Dec 2012)

09 Dec 2012 | by Daniel Farey-Jones

responsibilities of CMO Tim Mason , who left the company amid a strategic review of Fresh Easy, the chain ...

Trading Places: this week's people moves

07 Dec 2012 | by Maisie McCabe

executive of EHS 4D , the responsibilities of CMO Tim Mason , who is leaving the company amid a strategic ...

Has the Olympic effect fizzled out already?

19 Oct 2012 | by Will Youngman

Beth Comstock, GE's CMO said of her firm s sponsorship , "it has been easily justifiable, a no-brainer ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

in the world and today many companies still believe this role can be wrapped into that of the CMO ...

Think BR: The social loyalty revolution

09 May 2012 | by Tom Huxtable

Huxtable, CMO, EngageSciences....applies to brands? Tom Huxtable, CMO, EngageSciences ...

Trading places: this week's people moves

06 Jan 2012 | by Sara Kimberley

America , has been promoted to the worldwide CMO role, following the departure of Eleanor Mascheroni ...

Buddy Media forms analytics partnership with comScore

07 Dec 2011 | by Daniel Farey-Jones

behaviour and benchmarking of competitive brands. Linda Abraham, CMO and executive vice-president at ...

Think BR: What marketers can learn from baseball

25 Oct 2011 | by Christian Gladwell

story. Also just released, but not due to premiere at a cinema near you, IBM s CMO survey raises a ...

Trading places: this week's people moves

09 Sep 2011 | by Sara Kimberley

Coca-Cola global CMO, as chief marketing officer. (Marketing) Marks Spencer has made four ...

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