Search results for "CMO"

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Social media spend by marketers set to skyrocket

27 Feb 2013 | by Gordon MacMillan

media spend, rising from 9.6% to 24.6%. Christine Moorman, director of The CMO Survey and a professor ...

WPP acquires ecommerce digital agency Salmon

24 Jan 2013 | by Maisie McCabe

solution across both marketing and technology, and help both the CMO and CIO deliver customer-centric ...

Yahoo makes second CMO appointment inside three months

28 Aug 2012 | by Sarah Shearman

Yahoo has appointed former Amazon vice president Kathy Savitt as global chief marketing officer, replacing Mollie Spilman, who had been in the role for just three months.

Content of the people, not at the people

19 Jul 2012 | by Robin Grant, We are social

numbers and buying a big campaign idea from a traditional or "tradigital" agency. With The CMO Survey ...

Goviral and Campaign to hold panel debate on online video

26 Jun 2012 | by Philip Smith

; Emma Jenkins, CMO, giffgaff; Asad Rehman, director of global media, foods video innovation, Unilever ...

General Motors CMO Joel Ewanick: 'It's all good with Facebook'

26 Jun 2012 | by Noelle McElhatton

General Motors, the world’s fourth-biggest ad spender, has told Marketing that its relationship with Facebook is ‘all good’, despite its highly publicised withdrawal of paid advertising from the social network just days before Facebook’s IPO last month.

Think BR: The social loyalty revolution

09 May 2012 | by Tom Huxtable

Huxtable, CMO, EngageSciences....applies to brands? Tom Huxtable, CMO, EngageSciences ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

for companies like our own on the CMO side as opposed to the CIO side to link with companies like ...

Buddy Media forms analytics partnership with comScore

07 Dec 2011 | by Daniel Farey-Jones

behaviour and benchmarking of competitive brands. Linda Abraham, CMO and executive vice-president at ...

Revolution Forum: Spotify, MailOnline and Match speakers confirmed

02 Nov 2011 | by Staff

the best from your agencies , where Juliet Blackburn, former CMO of Skype, now managing director of ...

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