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Transport for London unveils Penguin series to mark 150th anniversary

27 Feb 2013 | by Gemma Charles

as Virgin Media and CBS are helping to fund the marketing push and TfL has established a commercial ...

Oreo scores big win on Super Bowl night with Twitter power-out ad

04 Feb 2013 | by Gordon MacMillan

CBS for between $3.8m ( 2.4m) and $4m ( 2.5m), was done for free on Twitter. It was the perfect case ...

Unilever commits £100,000 to accelerator scheme for UK start-ups

10 Dec 2012 | by Sarah Shearman

, BBC Worldwide and CBS Outdoor, taking part in a 13-week mentoring scheme and receiving 100,000 ...

Brands line up for start-up mentoring scheme

21 Nov 2012 | by Daniel Farey-Jones

Executives from William Hill, CBS Outdoor and BBC Worldwide are to mentor 10 early stage companies...recruited the mentors from William Hill, CBS Outdoor and BBC Worldwide and is providing other business ...

Scottish Power pushes sponsorship of C4 cancer fundraiser

15 Oct 2012 | by Matthew Chapman

launched in 2008 with a roadblock telecast across ABC, CBS and NBC featuring stars from the television ...

Team GB's top marketer looks back on Olympic journey

13 Aug 2012 | by Gemma Charles

For some of the campaign we used traditional channels, so we did some outdoor through CBS Outdoor [the ...

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

After years of work, the moment of truth is almost upon Olympic sponsor brands. CBS Outdoor...with CBS Outdoor, asked senior marketers from Olympic sponsors to take a break from their busy ...

Helen Edwards: Buy My Face's lesson in brand charm

14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year

, 'eggvertising' creates another unexpected medium for brands to use. The firm's first client, CBS , promoted its ...

Direct Marketing Agency of the Year: LIDA

13 Dec 2011 | by Sara Kimberley

non-commercial clients, winning the CBS Big Bus Challenge 2011 for charity Compassion in World Farming. Its ...

Amazon net sales soar but marketing and Kindle spend eat into profits

26 Oct 2011 | by Sarah Shearman

20th Century Fox, Sony and CBS, to provide its Amazon Prime customers with 12,000 movies and TV shows ...

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