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Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

it so badly, writes Richard Alford, managing director at M&C Saatchi.

WCRS scoops £15m European Betfair ad account

17 May 2013 | by Louise Ridley

WCRS, Bartle Bogle Hegarty and M&C Saatchi.

Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Pick of the week: NatWest, M&C Saatchi

16 May 2013

Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.

Cockburn's hands ad briefs to The Corner

16 May 2013 | by Louise Ridley

covering the letters "c" and "k" in the brand name. Neil Simpson, a founding partner at The Corner, said ...

ITV and Channel 4 insist they will beat declining ad market

16 May 2013 | by Arif Durrani

cent year on year to 36 million, which C4 attributed to high yields and innovation in advertising ... of audience viewing, Abraham said C4 has had a "stable year" in the face of "exceptional competition" from the BBC-led Olynpics, Euros and the Jubilee. However, TV viewing at C4 s flagship channel fell from 6 ...

Pitch update

16 May 2013

Morrisons has whittled down those agencies that it wants to proceed in its 73 million advertising pitch. Ogilvy Mather, WCRS, Lambie-Nairn, M C Saatchi and the incumbent, DLKW Lowe, have all made the cut from an estimated 16 that originally answered the RFI. Chemistry meetings for the Tata ...

Combining ads, digital and PR is what brands demand

16 May 2013 | by Danny Rogers

Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved ...

NatWest "her big day" by M&C Saatchi

14 May 2013

NatWest has released a TV spot to promote its Pay Your Contacts function. The ad, which was created by M C Saatchi, shows a father making last-minute purchases for his daughter s wedding. He does this using the Pay Your Contacts app, which allows people to make and receive payments on their phone. The ad ...

Channel 4 reports £29m loss in 2012

14 May 2013 | by Maisie McCabe

of 'The Inbetweeners' movie in 2011. "Other revenue" was 81m, down 15.6%. Together with UKTV, C4 ...

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