30 May 1996
| by ROBERT DWEK
Blaze Business To Business, warns
clients not to be taken in by a growing number of consumer-focused ...
30 May 1996
| by ROBERT DWEK
Professional services companies used to think that marketing themselves
was the equivalent of farting at the dinner table, writes Robert Dwek.
It s very different now
04 Apr 1996
| by DANNY ROGERS
Client: Firefox/FTP Merger
PR Team: The A Plus Group
Campaign: Announcement of FTP Software/Firefox merger
Timescale: 16 - 23 January 1996
Budget: Undisclosed
29 Mar 1996
| by SUSAN GRAY
Client: Copyright Licensing Agency
PR Agency: Luther Pendragon
Campaign: Copywatch.
Timing: 10 November to present.
Cost: pounds 40,000
30 May 1996
| by EDDIE GIBB
Perseverance and gimmicks aren t enough to get through to the corporate
decision-makers, writes Eddie Gibb. You need to do the research and
target the right people and companies
07 Jun 1996
| by REBECCA DOWMAN
to business marketing tool, according to a
new survey....business to business marketing tool, according to a
new survey.
The survey of 103 marketing ...
09 May 1996
Promotions
category, and Commercial Union in the Business to Business section
raised support to their...Promotions
category, and Commercial Union in the Business to Business section
raised support to their ...
18 Oct 1996
-fee consumer and business to business
contract for AT Our immediate plan is to think about ...
04 Apr 1996
| by LEXIE GODDARD
, and the
company s business to business PR agency TRM fought off competition from
18 agencies to ...