Sunil John, Asda'a Burson Marsteller: The new global generation
01 Dec 2008 | by Sunil John, Asda'a Burson-Marsteller
A survey of attitudes of Arab and Western young people reveals key differences in their outlook.
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Burson Marsteller
05 Dec 2012
Perhaps the biggest change for Burson-Marsteller this year was the exit of its global CEO Mark Penn to join Microsoft as corporate V-P for strategic and special projects in July.
Burson Marsteller appoints Mike Love UK chairman
27 Sep 2012 | by Lynsey Barber
Burson-Marsteller has appointed a former G4S comms chief as UK chairman.
UK computer gaming body ELSPA hires Burson Marsteller
13 Jul 2009 | by Matt Cartmell
The Entertainment and Leisure Software Publishers Association (ELSPA) has appointed Burson
INTERNATIONAL BRIEFS: Burson Marsteller appoints executive committee for Iberia
07 Jun 2002
MADRID: Burson-Marsteller has appointed an executive committee to lead its Iberian operations. B-M Spain MD Carmen Valera becomes business and corporate development director; financial director Luis Solis adds admin, resources and organisation to his role; and corporate comms director Francis Ochoa...
Tory media handler takes lobbying role
29 Jul 2008 | by David Singleton
Burson Marsteller has snared one of the Conservative Party's top media handlers....'s successful London Mayoral campaign. In the new role, Staite reports to George Hutchinson, chair of Burson ...
Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
'In the 40 years I was with Burson-Marsteller we were very rarely hurt by a recession. In reality we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate....
ADVERTISING & PROMOTION: Y&R takes Mead Point
09 Oct 1997 | by HARRIET MARSH
The Young s public relations arm Burson Marsteller is taking over control of Mead Point from...The Young s public relations arm Burson Marsteller is taking over control of Mead Point from ...
Ex-Tory media man makes early exit from B-M
19 Nov 2008 | by David Singleton
Former Tory media handler Ed Staite has quit Burson Marsteller after less than three months to join
Hill & Knowlton and Frank PR generate the most global coverage for themselves
07 Feb 2011 | by David Woods
Hill & Knowlton, Burson Marsteller and Frank PR are the global agencies that have generated the...the press, including 41 inclusions in newspapers and Burson Marsteller generated 259 mentions. At ...
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