to remove filtersWhy women are the superior marketing sex
08 Dec 2008 | by Mark Ritson
fantastically successful chief executive of Burberry. In 10 years at the helm of the British luxury brand, Bravo ...
Search results for "Burberry"
Branding: Hunter Boots aims for US
09 Dec 2008
Burberry. Hunter, which came back from administration in 2006 and is now managed by the team behind men ...
Mark Ritson on Branding: Calvin Klein's renaissance
23 Sep 2008
was selling faster and more efficiently. It was a lesson learned from Burberry 10 years earlier, which ...
Brand Health Check: Pringle of Scotland
15 Jul 2008 | by Jemima Bokaie
reputation when it comes to fashion, and although companies such as Burberry and Aquascutum have successfully ...
Luxury goods that put profits before prestige in a slowdown risk long-term brand damage
07 May 2008 | by Jemima Bokaie
mistake Burberry made a few years ago with its distinctive camel, red and black check print, which became ...
Sector Insight: Childrenswear
15 Apr 2008 | by Jane Bainbridge
with her daughter in matching Burberry outfits. However, it was illustrative of the degree to which ...
Will Kit Kat rue Girls Aloud tie?
26 Mar 2008 | by Gemma Charles
publicity. Kate Moss was dropped by Burberry when a picture of her allegedly snorting cocaine was ...
Luxury marketing embraces green bling
12 Feb 2008 | by Simon Brooke and Amanda Nottage
). To those consumers favouring the latter, it is irksome to see brands such as Burberry, which were ...
Mark Ritson on branding: In with the old luxury, out with the new
29 Jan 2008
only $300. Even some of the more established brands got in on the new luxury market. Burberry, in ...
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