Luxury goods that put profits before prestige in a slowdown risk long-term brand damage
07 May 2008 | by Jemima Bokaie
mistake Burberry made a few years ago with its distinctive camel, red and black check print, which became ...
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Why women are the superior marketing sex
08 Dec 2008 | by Mark Ritson
fantastically successful chief executive of Burberry. In 10 years at the helm of the British luxury brand, Bravo ...
Sector Insight: Childrenswear
15 Apr 2008 | by Jane Bainbridge
with her daughter in matching Burberry outfits. However, it was illustrative of the degree to which ...
Luxury marketing embraces green bling
12 Feb 2008 | by Simon Brooke and Amanda Nottage
). To those consumers favouring the latter, it is irksome to see brands such as Burberry, which were ...
Digital media: Glossies gain online
05 Dec 2007
Gucci's first online campaign on Vogue.com last year, and we've recently taken advertising from Burberry ...
Brand value: What's holding back British brands?
25 Apr 2007
4010 76 3 Reuters 3961 78 4 Smirnoff 3032 93 5 Burberry ...
News Analysis: When celebrities behave badly
28 Mar 2007 | by Joanna Bowery
her after Chanel and Burberry publicly dropped her. When Moss issued a public apology, she was ...
News Analysis: When celebrities behave badly
28 Mar 2007 | by Joanna Bowery
her after Chanel and Burberry publicly dropped her. When Moss issued a public apology, she was ...
When should brands dump badly behaved celebrities?
27 Mar 2007 | by Joanna Bowery
her after Chanel and Burberry publicly dropped her. When Moss issued a public apology, she was ...
Is royal patronage still relevant?
17 Jan 2007 | by Melanie Godsell
Burberry has put its Royal Warrant in danger. Will it care? Melanie Godsell examines whether the...Burberry has incurred the wrath of Welsh MP Chris Bryant and a plethora of celebrities in recent ...
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