Search results for "Burberry"

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Mark Ritson on branding: Burberry protest is no brand breaker

21 Mar 2007

You are never bored in Burberry. It should be their new slogan. No matter how quietly the UK...its retainer managing Burberry's reputation. There was some initial negative publicity with the ...

Retail News brief: Burberry announces rise in revenue

19 Jul 2006

Burberry has announced a 19% rise in revenue for the three months to 30 June. The fashion retailer

Mark Ritson on branding: Burberry boss needs poetry lessons

12 Jul 2006

Her tenure as Burberry chief executive included the successful de-merger from parent company GUS ...

New campaign: Burberry

24 May 2006

Burberry is attempting to dispel its chav image with the first TV ad campaign for its male...December with a campaign promoting Burberry's male and female fragrances ahead of Christmas. The bottles ...

Branding News brief: Burberry to launch women's perfume

01 Feb 2006

Burberry is to launch a women's perfume brand. The Burberry London range will feature packaging

Retail News brief: Burberry plans new store openings

20 Apr 2005

Burberry is planning to open new stores in the US and Spain by spring 2006. It has signed leases

Mark Ritson on branding: Being chic for chavs is not the end for Burberry

26 Jan 2005

way of a good story. The 'Burberry versus chavs' articles that have occupied journalists over the past

News brief: Burberry takes over Selfridges menswear and fragrance

18 Aug 2004

Burberry is taking over Selfridges menswear and fragrance to launch its Burberry Brit for Men

BRAND HEALTH CHECK: Burberry - Does Burberry need to rebuild its exclusivity?

12 Jun 2003 | by Daniel Rogers

Burberry has been hit by a sales slowdown since March. It plans to continue extending its product...The Burberry raincoat's status as a design classic was cemented by a series of 20th century icons ...

STOP PRESS: Burberry sales suffer

17 Apr 2003

Burberry has announced that its sales have suffered as a result of the SARS virus in Asia and

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