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AOL bucks trend with £20m blitz to push narrowband

, which are investing millions in promoting the benefits of broadband. However, AOL, which is the second ... not want broadband or are new to the internet and happy with narrowband. AOL's latest campaign, created ... Messenger and AOL Talk -- a voiceover IP service. AOL also plans extensive broadband marketing activity ...

Freeserve chief takes top role at broadband firm

Keith Hawkins, consumer managing director of Freeserve, has quit to join a wireless broadband...Hawkins will become the top marketer at UK Broadband, taking on the role of senior vice-president for sales and marketing. He will start in the next few weeks. The company plans to launch a wireless broadband network nationwide, competing with firms such as BT and T-Mobile. It will operate a consumer ...

Analysis: Retailers take on digital music

about the future of music downloads. Given the rapid growth of broadband, the launch of a number ...

Eurosport awards online advertising sales to ad2-one

The Eurosport.com network has up to 85m page impressions and 2m unique users a month. The site's content is available to users across Wap, PDA, SMS, iTV and broadband. For ad2-one the addition of Eurosport strengthens its portfolio of sports websites, which already include Extreme and High TV ...

Flextech hires ITV's Humphrey for interactive division

He joins Flextech Television, the content arm of Telewest Broadband, from ITV where he was interactive commissioning producer for the ITV network. Humphrey will report to Simon Gunning, controller of interactive programming, and will work with the channel controllers, Jonathan Webb and Richard Woolfe ...

The Online Essays: Introduction

of their portfolio of ad formats. In their place, boosted by the spread of broadband and wireless, a new breed ...

The Online Essays: Michael de Kare-Silva, Rachel Kelley

. Helped by steady growth in internet penetration, broadband and wireless access, they are finding smart ...

Moving Brands hires Linsell for client partner role

at Telewest Broadband, as its new as client partner.

Direct brief: Telewest to roll out direct marketing initiative

to subscribe to its own internet services and to upgrade to Telewest broadband. As part of the activity

Profile: New-wave thinker - Gavin Patterson, Group managing director, BT

-generation communication. "Five years ago, BT just sold telephone lines. There have been a number of (broadband ... ', such as broadband and mobile communications. BT kick-started its drive into new-wave business with the launch of its no-frills BT Broadband product less than two years ago. Offering three broadband products ...

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