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What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

s offering brings the user closer to the opportunity of having home broadband capabilities on their mobile ...

Rich media mobile advertising performs

13 Aug 2012 | by Mark Slade

this with faster broadband (4G in 2013) and these two important indicators add up to a major opportunity for brands ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

The growing role of smartphones and tablets, the advent of 3D television and connected TVs, the increase in broadband speeds, the growth of Twitter - which was still extremely niche in 2008 - and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ...

How long can the UK dominate the European digital landscape?

11 Oct 2010 | by Catherine Borrel

% and Poland 13%. The value of the internet user While there are other countries with higher broadband ...

Why is online advertising still failing to engage consumers?

01 Oct 2010 | by Faye Weeks

The Internet has been around for a long time now and is a permanent fixture in our lives. In a recent article about household spending, broadband access was one of the last items people would be willing to cut out of their spending. So why did a recent survey conducted by Connect Insight find ...

Combine TV and online to boost brand perception say trade bodies

10 Jun 2008 | by Thinkbox and IAB

consumers ; people who own a digital TV and use broadband internet, and are medium to heavy users of each ... of these reasons, most likely fuelled by faster, more reliable broadband and the increasing popularity of watching ... and broadband internet access to gauge the effectiveness of TV and internet advertising combined and how ...

Sports fans move to interactive media says EIAA

09 Jun 2008

medium for round-the-clock consumption and with 87% of sports site users having broadband, global ...

Vital Stats - Online video Streaming

20 May 2008 | by Oli Smith

streaming happens between 5pm and 11pm, peaking between 7pm and 8pm. With broadband penetration increasing ...

European broadband continues to grow

24 Apr 2008 | by Frost & Sullivan

The European broadband markets continue to witness strong growth, thanks largely...The growing demand for highly customised broadband-based services is also a major growth factor, as customers are willing to pay that little extra for high-quality broadband services such as video on demand ... Sullivan - Broadband Market in Europe . The report finds that the markets earned revenues of 27 ...

Brand Barometer - Virgin ads offer a much broader appeal

26 Feb 2008 | by Sundip Chahal

Broadcaster's latest campaign focuses on its broadband service for those who "Hate to wait"....broadband service - an area where the broadcaster can lay claim to a far clearer, unique selling point. The ads concentrate on the speed offered by fibre-optic cable broad-band, highlighting Virgin s new 10mb and 20mb broadband packages and its forthcoming 50mb package, which dwarfs the sort of speed customers ...

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