BT Wholesale aims to increase uptake of broadband by giving its marketing a community feel...of broadband internet by both businesses and individuals. The initiative will identify the most inventive ... of discovering gamers, DJs and musicians who are using broadband in an innovative way. The project's brand ... jukebox. "This is all about bringing broadband to life to show ordinary people its benefits," said ...
AOL is offering new customers a free month of broadband access, provided that they sign up ... to pay £85 for the AOL Broadband modem pack. AOL launched a press and poster campaign for its broadband service towards the end of last year using the strapline 'the mother of all broadband services ...
The agency has developed direct mail activity for Telewest Broadband that supports its Talk Unlimited phone service. It is targeting 500,000 households in an attempt to persuade them to buy into the service, which gives customers unlimited calls for a fixed monthly sum. Rapier's "boo!" creative uses a ...
Virgin.net is embarking on a major customer acquisition drive to boost its broadband customer base...it the edge over the other mass-market broadband offers from the likes of AOL, BT and Freeserve. "Virgin and contracts don't go hand in hand, so our broadband service was never going to force contracts on customers ...
Abrocour, the recently launched broadband technology company, which has a partnership with BT.... It will use the partnerships to supply BT Broadband, BT Home Monitoring, Windows Media Centre and an HP PC ... to offer a broadband-enabled Xbox console as part of the house purchase. More than 300,000 homes are built every year and Abrocour is confident of reaching agreements to fit broadband into 100,000 of these ...
Telewest Broadband has poached Walkers Snacks' customer strategy manager David Fleming as head
for the latest version of FIFA Football 2004, which will enable gamers to play against each other via broadband....The broadband-enabled version of the game will only be available on PlayStation 2. Sony is hoping that it will prove to be a major driver for take-up of its struggling networked gaming service. Sony would ... of its broadband service. "Anything that helps drive take-up is good," he said. "And EA has some ...
NTL has revealed details of its premium broadband service, Broadband Plus, for which it has...The cable giant's consumer division hopes the service will give it the edge over rival broadband suppliers. Broadband Plus will launch on December 3 and cost NTL broadband subscribers 3.99 a month ... single price-point when they want it. At the moment, broadband content is a poor customer experience ...
LONDON - Increasing competition in the broadband market is finally starting to lead to cheaper...and £35 for 1Mbps service. Standard installation for Blueyonder broadband internet costs £50 ... , director of internet services at Telewest Broadband, said: "This is no gimmick or short-term offer, we're breaking new barriers for customers who are considering broadband for the first time. It's fantastic value ...
BT has axed Cake from its broadband communications campaign as the group rethinks its PR tactics....’s broadband push grind to a halt nearly a year after the agency was first hired. BT consumer head of PR Damian Peachey said the decision to slash Cake from the broadband brief followed a shift in strategic direction. ‘Last year it was about raising public awareness of broadband and making a lot of noise about ...
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