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Kerry Foods appoints former Britvic man to head up meats and savoury

28 Aug 2012 | by John Reynolds

Kerry Foods has appointed former Britvic marketer Russell Goldman as marketing director for its...at Britvic, on brands such as Pepsi, Robinsons, Tango and J20. He has also worked at Sainsbury ...

Fruit Shoot to end marketing silence in wake of product recall

24 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Britvic is readying the first campaign for its Robinson's Fruit Shoot children's drink since it was

The world at their fingertips

15 Aug 2012 | by Kim Benjamin

additional space,' he adds. Agency Cosine, which works with brands such as Britvic, is using bespoke ...

Sector Insight: carbonated soft drinks

14 Aug 2012 | by Jane Bainbridge

, Britvic Since January 2004 Gatward has steered the marketing in GB for Britvic overseeing its soft ...

How Britvic can fight back from its packaging crisis

02 Aug 2012 | by Kim Benjamin

Back in May, Britvic claimed to have solved many a parent's nightmare with the 'spill proof ...

Britvic admits Robinson's magicap fiasco could cost £25m

11 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Britvic had admitted that its Robinson's Fruit Shoot "magicap" design debacle could impact its...Britvic had previously disclosed that the product recall would only hit its bottom line by between ...

We'll call you: Britvic

11 Jul 2012

Britvic Good afternoon, thanks for calling Britvic, you're through to [name] could I take your ...

Britvic issues press ads to recall Robinsons Fruit Shoot in safety issue

03 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Britvic has been forced into running a national press campaign and recalling all its bottles of...the product recall. Britvic is recalling the two drinks due to a "packaging safety issue" with the ...

Lipton Ice Tea in 'Teavolution' campaign

28 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Jackman was launched earlier this year. Jon Evans, head of seed brands at Britvic, said that internal ...

Britvic repositions J2O in brand overhaul

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O ...

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