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Gatorade repositions with "Game Changer" campaign

09 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

the UK with Britvic, who are producing the brand. Jon Evans, head of Gatorade marketing at Britvic ...

Aviva's Amanda Mackenzie named Marketing Society president

29 Nov 2011 | by Alex Brownsell

the role for two years. Donnelly, in turn, was preceded by Britvic marketer Andrew Marsden, who took ...

The Week

11 Nov 2011

Britvic has handed Hill & Knowlton a £250,000 brief covering its soft drink brands, ahead of the

Britvic looks for comms boost ahead of Olympics

28 Oct 2011 | by Nikki Wicks

Soft drinks giant Britvic is plotting a PR offensive to promote its key brands ahead of the London ...

Britvic hunts for consumer agency ahead of London 2012 Olympics

27 Oct 2011 | by Nikki Wicks

Soft drinks giant Britvic is plotting a PR offensive to promote its key brands ahead of the London...away, Britvic is keen to ensure that it does not lose ground to rivals who are official 2012 sponsors ...

Elvis co-founder Leversedge joins CHI

06 Oct 2011 | by Matt Williams

and Britvic, and in 2008 was Campaign 's Direct Agency of the Year. Following a restructure of ...

Britvic Glitter Berry targets festive drinkers

05 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

Britvic is investing £2.5m to market a limited edition J2O variant called Glitter Berry in the..., brand controller at Britvic, said: "The lead up to Christmas will be full of parties and other social ...

Pepsi launches mini cans in UK

30 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

The cans have been developed from research carried out by Britvic, which has a UK bottling ...

Consumers consider brands' ethics when shopping, according to survey

28 Jul 2011 | by Gemma Charles

, Britvic and Unilever were brands that had received positive press coverage on their ethical records. ...

Tropicana to focus on provenance of its range in latest ads

13 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

sub-category. According to Britvic, those who have moved out of the category have increased their ...

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