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Ex-Tango boss to launch parenting internet venture

beeb.com, Atter was a marketing manager for Britvic, working on the Tango and Pepsi brands until 1997. He ...

DIRECT MAIL: Taking stock of DM campaigns - One of the most effective ways of measuring the success of a direct mail campaign is by its return on investment

and commit to them over the long term. For example, Britvic, working with agency Claydon Heeley ...

Britvic to boost spend on Orchid Drinks portfolio

Britvic is increasing the marketing spend on its Orchid Drinks portfolio by 400% to pounds 4m, in a...Britvic is increasing the marketing spend on its Orchid Drinks portfolio by 400% to pounds 4m, in ...

Coke hires Jackie Cooper for Alive launch

. The drink will compete with Britvic brands Juice Up and Fruit Shoot. Oasis has not had an agency for ...

 

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